The Department of Marketing & Communications provides strategic services to campus partners to advance the University’s branding, recruitment, and retention goals.
Brand Guidelines (2023 Edition)
Our brand guide provides a roadmap to ensure correct and consistent use of these elements as we communicate the tell the story of Wiley.
All projects are subject to review and will be considered based on the following factors:
Is the project mission critical?
Does the project support a One Wiley strategic priority?
What is the visibility, reach, and longevity of the project?
Timeliness: Advanced notice allows for better planning, product, and marketing. Projects with larger scope require more advanced notice—projects with less than a 2-week notice risk automatic denial.
Marketing & Communications reserves the right to accept, alter or deny requests based on the project’s scope, strategic impact, and staff resources. Completing a request form does not guarantee that your project will be accepted.
Service Level Agreement (SLA)
Service Level Agreement (SLA) or turnaround time is a set expectation between the Marketing & Communications and internal/external clients that details when the products or services are expected to be delivered.
SLAs will be determined based on the scope of the project. The designated point of contact is expected to provide prompt and timely feedback. Failure to do so may result in project delays or reprioritization.
There is a minimum 14 Day project request SLA, meaning our department can not honor same-day project deliveries. Please allow sufficient time for projects to be completed. The complexity and timing of the project will affect the time of completion. Additional time may be required and indicated at the time of requests. Below are the current SLA for specific projects:
Advertisement (14 days)
Flyer (14 days)
Postcard/Direct Mail (14 days)
Poster (14 days)
Signage (14 days)
Headshots/Photography (14 days)
Brochure (30 days)
Website Alternations (30 days)
Program Booklet (60 days)
As members of the Wiley family, We are all brand managers and play a crucial role in developing and strengthening the Wiley brand effectively.